Project Explanation

The Brief
The Border and Immigration Agency (now called UK Visas and Immigration) needed help to explain the immigration and asylum seeking process to thousands of young foreign travellers.

The Design
The booklets we created used clear design and plain English to help communicate the department’s key messages. These children arriving in the UK from abroad often have limited English. The children may well be frightened after an arduous journey and, while the booklets have to communicate support, they can only provide agreed official wording on possible pathways. That is why we deliberately chose a neutral style of illustration as well as neutral, clear language. We also produced bilingual versions in up to 26 different languages so that immigration officers and the young travellers can work through the text together.

The Feedback
After a successful trial at Heathrow and the seal of approval from United Nations lawyers, both booklets are now scheduled for distribution at all of the UK’s ports of entry.