Project Explanation

Over the years, B3 Creative has produced road safety resources for councils all over Britain, from Brent in London to Solihull in the West Midlands. From fun activity booklets and lesson plans to road safety videos and websites.

But Road Safety Officers tell us that it’s becoming more and more difficult for them to launch road safety campaigns aimed at their local children. There just aren’t available budgets for bespoke projects. But, of course, children still need engaging, entertaining and educational materials that will help them learn vital life skills for when they are near or around roads.

So to help fill that gap, we have created three new activity booklets aimed at three different age groups of primary school children. Packed with puzzles, quizzes, jokes and more, the booklets help children learn as they are having fun. And by ensuring the booklets aren’t specific to one client, we can reduce costs.

The 12pp booklets are deliberately compact (120mm x 190mm, about the size of a DVD insert) to fit into children’s bags easily and cover topics that are appropriate to the age of child. So, 6 and 7 year olds are introduced to basic road safety and scooter etiquette (some adult pedestrians will be pleased about that!), while 10 and 11 year olds learn about independent travel and making active travel choices. The three booklets are:

Each activity booklet costs just 43p per copy, reducing to 41p per copy if the total order exceeds 4000 booklets. And we can deliver within about a week of confirmed order.

But if you work in children’s safety, why not let us send you some free sample copies? Just drop us an email and we’ll get some in the post.