Who We Are

b3 Creative is a niche agency that provides creative solutions for design, publishing and consultancy in the children’s and youth sector. Everything we do is aimed at either children and youth, or at those who care for or work with children and youth. We were founded in 2005 by managing director James Marsh, following a buy out of the b3 Partnership.

Our staff and associates have worked in the children and youth industry for over 150 person-years, and have held positions of responsibility at some of Britain’s best known children's brands, including LEGO, Mattel, Nickelodeon, Walt Disney Company, The Times, The Sunday Times and The Telegraph, as well as on specific youth titles such as Nintendo magazine, The Time’s Meg@, The Young Telegraph, The Funday Times, National Geographic Kids, Disney's Big Time, The Telegraph’s T2 and Kids Out.

James Marsh - Managing Director
Besides founding B3 Creative, James is also a respected writer who has contributed to many high-profile publications including Radio Times, Sunday Mirror, What's On TV, and Mail on Sunday. He has worked as editor of Young Telegraph, Meg@ (award-winning children’s section of The Times – James was contracted as consultant for the launch) and Disney’s Big Time. He also worked at The Funday Times and The Telegraph's teenage T2 section. James is the author of four children’s books.

Sarah Townsend - Senior Account Manager
Sarah started in publishing at John Brown Citrus where she assisted the head of advertising and from there moved to Nickelodeon Viacom where she was responsible for the publishing rights of all properties. After working as teacher, Sarah joined B3 Creative, where she provides account management and copywriting services. Sarah is studying for an Open University degree in English, as well as continuing to play netball at an extremely high level (well, she is an ex-England international).

Mark Hendriksen - Associate Publisher
Mark formed his publishing company NBC in 1998, producing The BEST of Britain guide followed by BEST of Italy, Paris, London, New York, Spain and Germany, as well as The LONDON Guide, IN London and BEST of Britain by Rail. Mark subsequently sold NBC to Morris Visitor Publications. Mark’s role within B3 Creative is to extend the company’s services for the travel industry. Mark is also Managing Director of Upcode Solutions, a mobile technology company.

Emma Pomfret - Associate Senior Editor
Emma has worked in children’s publications for over 10 years. She was an editor of The Times’ Meg@ children’s section before becoming an editor for partwork specialists GE Fabbri, working on projects as diverse as James Bond and Mr Bean’s Amazing A to Z. On the latter project, she worked with us to produce Mr Bean’s Stinky Sticker Album. Now freelance, she works with B3 Creative as a writer and editor, as well as producing features for numerous national newspapers and magazines, especially on opera. She just loves wigging out to it - as you can see...

Paul Wray - Associate Senior Editor
Paul has one of the most impressive CVs in the children’s magazine industry having worked on Young Telegraph, T2 (The Telegraph’s teenage section) before becoming Deputy Editor of The Funday Times. Paul is also the author of several children’s books, including “It’s a Bug’s World” which he wrote for the B3 partnership. Paul provides expert copy writing and editorial services for B3 Creative. He just seems so perfect – then you discover he supports Norwich City....

Rupert Mellor - Associate Editor
Rupert is an award-winning journalist whose work appears regularly in national newspapers from The Telegraph to The Observer. He has worked with B3 Creative as a copywriter for over six years. Rupert has considerable experience in the youth market having been the launch editor of both Disney’s Big Time and The Times’ children's supplement Meg@. He was also the launch editor of both The Times’ Play magazine and Metro magazine. Rupert also works as communications consultant and copywriter in brand marketing.

Julia Findlater - Associate Educational Consultant
Julia is a full-time teacher who is Head of English at an inner London school. She is also a national advisor on National Curriculum Teacher Assessments and Tests (more popularly known as SATS). Julia also has an impressive background in cultural heritage – prior to retraining as a teacher, Julia worked as curator in management positions at a number of prestigious museums and was Head of the Historic Team at English Heritage.

Peter Barrell - Associate Designer
Peter studied Graphic Design at Leeds Metropolitan University. After graduating, he joined EMAP where he rapidly rose to become Art Editor of The Official Nintendo Magazine. After re-launching the title, Peter then joined Young Telegraph as Art Editor with a remit to redesign the title. After two years, he was asked to art direct GE Fabbri’s part-work Football Magic. Following this, Peter became a senior designer at Sunday Times Magazine before joining B3 Creative as Art Director.

Debbie Millet - External copy editor
Debbie has worked with B3 Creative’s personnel for many years, providing copy-editing and proof-reading services. Her talent is in providing an expert’s viewpoint on language usage, as well as an overview of someone not involved on a project on a day-to-day basis. Debbie also works for various NGOs including Amnesty International.