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It seems James Marsh, founder of B3 Creative, has decided he isn’t busy enough! Now he can be found blogging at Dad.info, a website established by Family Matters Institute.

The role of fathers in family life is changing – and probably about time, too! Dads are becoming more engaged in family life, staying at home more often to look after children and are more involved in running the household. That’s not to say the roles with mothers have reversed but they are definitely shifting.

That means the traditional image of fatherhood needs to change – and the media has some way to go to catch up. All too often, fathers are portrayed as foolish, ignorant and incompetent – and mothers are seen by marketeers as the only gateway to family life.

This is out of synch with modern life and does not reflect the modern family unit. That is why the Family Matters Institute set up Dad.info – with the aim to help fathers support families, so that families can be the best they can and enable their children to thrive. Surely, something we can all concur with.

James will be reviewing family attractions, films, books and more – in short, anything that touches on family life and that he has time to test! So far, you can read about:

The Secret Cinema’s Star Wars: The Empire Strikes Back

There’s Only Two David Beckhams by John O’Farrell

The London Aquarium

Shrek’s Adventure, London

Moliets in South West France as a holiday destination

Swallows and Amazons