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B3 Creative and West Midlands Road Safety Initiative having been working on an exciting new interactive online road safety lesson that will be rolled out to schools in Solihull, Birmingham, Wolverhampton, Walsall, Coventry and Sandwell this term.

Every week in the West Midlands, 15 children are knocked down and hurt while on foot. While we know it’s really important for drivers to be vigilant and drive carefully, teaching kids to be responsible for their own safety goes a long way towards preventing incidents.

We’re really pleased with the lesson we’ve made. It’s got some great exercises that show how much more independent travel children will be undertaking as they move into secondary school. Plus, there’s an interactive map that lets kids plan their own route to school – taking into account everything they’ve learned!